Born in Asmara, Eritrea, formerly an Italian colony rich in the tradition of fine leather work, Negash follows three generations of leather artisans. He has developed an elegance in craftsmanship that one would expect to find in someone with the passion, knowledge and expertise of working with the intricacies of the finest materials available.

In the late seventies and early eighties, Negash polished his skills in Florence during a six year stay that included making products for Missoni and Fendi.